The MPC - most placeable candidate - is the cornerstone of how great desks are built up from scratch. Stop banging your head over sales strategies that rely on introductory statements and "sharing a little about me with you about our firm". That doesn't work. What works is the MPC SELL anytime and every time. Get used to this strategy to leverage as your daily and weekly sales effort's TOP go-to method to consistently drive interest from new clients to partner and/or even regenerate dead accounts. This is what all the big billers at all the best agencies are trained to do and Dandan will show you exactly how she used it to build a desk from scratch to bill $1.5m+ in 3 years on a full desk. FYI - this also works on executive search markets too although the strategy is tweaked - also addressed in the course in bonus content.